When someone visits your Facebook page, the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers.
You can feature a lot in your Facebook cover photo: images of your product or team, ads and promotions, or even something as simple as graphic that sets the right mood. A good cover photo can result in increased engagement, whether that’s more page likes or boosted traffic to your website or other social channels.
So, how do you make Facebook cover photos—and get the most out of them?
This article will go over everything you need to know about Facebook cover photos.
Facebook cover photo size: 851 x 315 pixels
The minimum dimensions for a Facebook cover photo (sometimes referred to as “Facebook banner size”) are 851 x 315 pixels. This is the best size to choose if you’re making a cover photo and want to know exactly how it will look before you upload it.
For the highest quality photographic experience, Facebook recommends using a PNG file. Choose this option if you want to display a high definition logo in your cover image, or if your cover image contains copy that really needs to stand out.
On mobile, it’s often better to prioritize image types that load quickly and don’t use a lot of data. In this case, Facebook recommends uploading an RGB JPEG file that also follows these two requirements:
Dimensions: 851 x 315 pixels
File size: less than 100 kb
Remember, on desktop, Facebook cover photos are more rectangular, accounting for larger/widescreen displays. On mobile, the cover photo is more square, allowing it to fit on a portrait-oriented screen.
While 95 percent of Facebook users access the site via mobile, that doesn’t mean you should ignore the 31 percent of users who also browse via desktop. For a Facebook cover photo that looks good on any screen, Facebook recommends an image that’s 820 pixels x 462 pixels. This also applies to the platform’s newer cover format: Facebook cover videos.
Other requirements for Facebook cover photos and videos
Besides these technical requirements, there are specific rules for the kinds of content you can display in Facebook cover photos and videos. These rules are fairly standard:
Make sure you’re not violating anyone’s copyright.
Make sure your cover photo or video is family-friendly and safe-for-work.
Make sure that if you’re advertising a product with your cover photo or video, you’re not breaking any of Facebook’s advertising rules.